“Marketing Strategy of the Year Award”
Budapest, — March 12, 2009 – Graphisoft’s Archicad BIM Learning Studio has been named a finalist – “Ruban d’Honneur” – in the “Marketing Strategy of the Year Award” category of one of Europe’s most prestigious business awards.
The European Business Awards is an independent awards program designed to recognize and promote excellence, best practices and innovation in the European business community, in line with the broad aims of the European Union and business representative groups across the member states.
The Archicad BIM Learning Studio introduces a unique approach in helping architectural users of 2D CAD become familiar with working in 3D building information modeling (BIM). The Graphisoft BIM Learning Studio is a complete suite of voice-led resource learning materials that assist experienced architectural practitioners in gaining relevant hands-on experience of BIM.
“The European Business Awards nomination is especially important for us since Archicad is a leading BIM solution in most of the European markets,” said Ákos Pfemeter, Director of Global Marketing. “Since we introduced the BIM Learning Studio, more than a quarter-million people have downloaded and used it to have their first practical experience of building information modeling with the kit.”