CLIENT SUCCESS

The Up Studio, USA

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The Firm & Archicad

Clarity of Design

Benefits of Technology

Gained Efficiencies

People, Performance, Process

Making the Switch

The Firm & Archicad

Meet the Firm

Meet New York-based Architecture, Interior and Brand Design firm The Up Studio. This award-winning firm’s commitment to honoring their design process with simplicity and dedication had been using 2D drawing methods to deliver a range of residential and commercial projects until switching to Archicad about five years ago. The firm’s principal, John Patrick Winberry, points to a desire for a better, more efficient workflow as what prompted them to make the switch to Archicad.

Project Name: Harbor Hideaway
Project Location: Sag Harbor, NY, USA
Firm Name: The Up Studio
Project Type: Residential
Building area: 2,630 sq ft
Completion Date: 2020
Software used: Archicad, BIMx

Clarity of Design

A Clear and Concise Approach to Design

Multidisciplinary firms like The Up Studio often struggle with a frustrating design process and an error-prone documentation workflow. Since adopting an Archicad workflow, the firm has established a system that supports early design flexibility and developed a design process to demonstrate their concept thinking. Having made the switch to BIM (Building Information Modeling) powered by Archicad, The Up Studio now can see incredible details and develop designs more quickly. They set up a process they call, Clarity of Design, for telling the story of the design through the drawings that is now standard procedure.

We love taking our clients through our design process, our concept thinking,
John Patrick Winberry
The Up Studio founding partner and architect

Benefits of Technology

Reaping the Benefits of Technology

Archicad allows the firm to bring their concepts to fruition using a single BIM solution. As their design evolves, it becomes the model from which construction drawings are created. Design oriented firms, like Up, recognize the value of that ability to work in a single model. Archicad has become the backbone and engine powering their design process. If the architects at Up need to revise a design choice because of a client concern, or modify a design option when issues arise, they can make those changes directly in Archicad. Model data is maintained accurately as designs evolve.

Learn more about Archicad

Gained Efficiencies

Being Efficient Delivers More Design Time

Up fulfills their role as a full-service firm by approaching projects in a systematic way. First the team spends time evaluating all environmental considerations, integrating that into the architecture, outlining any client constraints (budget, schedules), and then providing designs that are concept driven. By working in this way, the firm has opened the door for smoother client interactions, increased project recognition from industry peer groups, and streamlined workflows.

Find out more about Energy Evaluation

Before Archicad, we designed projects in 3D. Once the design was approved by the client, we stopped all work in 3D and moved to 2D drawings. It created barriers to continuing to explore design ideas from that point.
John Patrick Winberry
The Up Studio founding partner and architect

People, Performance, Process

The Process of Designing for People and Performance

When tension points arise during design development, Up relies on their model to convey ideas in a way that is simple – even though all the model data is working in the background to reduce errors and improve coordination. Every single Up project goes through the Clarity of Design presentation in the beginning – no matter the size, scope, or location. Up applies their process no matter if they are designing a 600 square foot home, upstate, or a 20,000 square foot project in Florida. The process sets up guardrails for their team to stay focused on an unclouded vision that is born from a general concept, and how it will perform.

What Archicad helps us do, by showing the performance of a design decision rather than having to explain it, is to be more effective in communicating ideas. The model has validity, proving the design in a way that the client can see clearly.
John Patrick Winberry
The Up Studio founding partner and architect

Making the Switch

Switching to Archicad Delivers Simplified Workflows

When firms struggle with their workflow, it can put unwanted limitations on the ways they can express design ideas. Before Archicad, the firm designed projects in 3D – getting the design approved by the client and then moving to 2D drawings created barriers to continuing to explore design ideas from that point. Beginning a project in Archicad serves to help them streamline their productivity – and has become the backbone and engine powering their design process.

Learn more about Archicad

As we began using Archicad it was clear we had found a tool made for designers. We could work and move through the model, make changes that met our client’s needs and never lose sight of what we needed to do to build the home.
John Patrick Winberry
The Up Studio founding partner and architect

Advice/How to Begin

Getting Started – Tips from the Firm

As Up began using Archicad they soon realized they had found a tool made for designers. On each project, their team discovered the ability to work and move through the model, make changes that met their client’s needs and never lose sight of what was needed to do to build the home.

We consider Archicad to be one of the most powerful tools we use. BIMx gives us the ability to link the 3D and two-dimensional export. It can be a complex virtual model – but everything synchs. This technology excites me, because it affords us the ability to build the home virtually, and have the client fall in love with the design, and our concepts.
John Patrick Winberry
The Up Studio founding partner and architect