Generation Next

Traditional firms are bound by rules.

These women are ready to rewrite them.

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Undivided, Episode 6

Generation Next

In this inspiring sixth episode, we examine how the crisis is affecting younger architects and AEC professionals from a career as well as creative standpoint.

At the forefront is Blaire McPherson and Loren Perry, co-founders of Studio Como in Los Angeles. Having established their practice just weeks before the COVID crisis hit, Blaire and Loren openly share their experience to date, how their independent model is uniquely suited to the challenges that lie ahead, and why their generation is uniquely prepared to lead the industry into a new era of innovation and entrepreneurialism.

Inside the Episode

Studio Como is a highly innovative all-female practice with a rapidly expanding residential and commercial client base. Founded with a strong emphasis on mentoring and staff empowerment, the studio is forging its own identity through the culture it is creating, as well as its design brilliance and construction acumen. It represents the next wave of firms likely to emerge from the crisis.

Project images and materials used in this season are the sole copyright of the respective firms and have been used with permission. View details.

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More from this Season
More from this Season
Episode 1: First Response
Episode 2: Remote Control
Episode 3: Inner Strength
Episode 4: Freedom to Fail
Episode 5: Survival Instinct
Episode 7: The New Normal