Apple Computer and Graphisoft R&D Co. Ltd., today announced a pan-European strategic marketing cooperation targeting the European Architecture, Engineering and Construction (AEC) markets.
The aim of this cooperation is to reinforce Apple Computer’s and Graphisoft’s commitment to the European AEC markets and to increase business synergies between the two companies and provide targeted solutions to customers.
In addition to the main areas of market communication, synchronized product releases and channel development, Apple and Graphisoft will consider joint sponsorship of illustrative projects and educational programs throughout Europe.
«Combined with Apple’s leadership products and technologies, Graphisoft’s solutions have always been a perfect complement to deliver power, ease of use and creativity to architects and other design professionals,» said Frédéric Spagnou, vice president, Enterprise Business Unit at Apple Computer Europe. «With this agreement, Apple and Graphisoft, will be able to better serve the needs of our customers, give them a real competitive edge, which in turn they can pass on to their clients, with more innovative designs and architectural solutions,» he added.
«Architects and building professionals all over the world enthusiastically welcomed the legendary ease of use, unparalleled connectivity and overall system performance of Macintosh and Archicad. Based on our common vision with Apple on the role of visual communication and of the Internet, we remain committed to offer to the architectural profession the tools to master the challenges of the Information Age,» commented Gábor Bojár, President, Graphisoft Ltd.
Apple and Graphisoft agreed to assure high visibility for each other’s product line in all Apple and Graphisoft exhibitions and other major events targeting the AEC marketplace. Apple will use Graphisoft products to demonstrate innovative Apple technologies, such as QuickTime Virtual Reality.
As a sign of its ongoing commitment to the evolving Macintosh platform, Graphisoft successfully demonstrated Archicad running on the preliminary version of the Mac OS 8 (formally known as Copland) at the Apple Worldwide Developer Conference in San Jose, California in May 1996. Archicad is the award-winning CAD program designed for architectural and building professionals. Archicad is one of the very first applications compatible with the upcoming Mac OS 8.
Apple Europe’s home page on the World Wide Web: http://www.euro.apple.com/ Apple’s home page on the World Wide Web: http://www.apple.com/
Graphisoft’s home page on the World Wide Web: http://www.graphisoft.hu Graphisoft’s US home page on the World Wide Web: http://www.graphisoft.com
Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, personal digital assistants and Internet content. Headquartered in Cupertino, California, Apple develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific and engineering and government customers in more than 140 countries.
Graphisoft, a key developer of Apple Computer for more than a decade, is developing and selling Archicad, a market-leader 2D/3D design tool for architects. Graphisoft was founded in 1982 in Budapest, Hungary. Today, Graphisoft is one of the premier developers of architectural CAD software and employs approximately 120 people in five offices worldwide. Its flagship product, Archicad is distributed in more than 80 countries and 19 languages. A privately held company, Graphisoft reported 1995 worldwide sales of $15M with pre-tax profits of $4.5M.
(c) Apple computer, Inc., Apple and Macintosh are registered trademarks of Apple Computer, Inc.. Graphisoft and Archicad are registered trademarks of Graphisoft R&D Software Development Ltd. All other brand names mentioned are trademarks or registered trademarks of their respective holders, and are hereby acknowledged.
Graphisoft is a leading provider of computer-aided design (CAD) software
solutions for the architectural profession and the building industry.
Founded in 1982, Graphisoft is ranked today among the largest AEC CAD
software developers in the world, with 12 offices all over the world in
addition to its headquarters. Graphisoft’s flagship product, Archicad, is
used by more than 75,000 architects worldwide and distributed in 25
languages and 80 countries. Shares of Graphisoft are traded on the Frankfurt
Stock Exchange Neuer Markt under the symbol GPH. More information about
Graphisoft is available at www.graphisoft.com.
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